AI Explainer Video Tools: Explainer videos are one of the highest-converting marketing assets. They help businesses explain products, services, and ideas quickly — often in under 90 seconds.
In 2026, you no longer need animation skills, designers, or agencies.
With AI explainer video tools, anyone can create professional explainer videos using text alone.
This guide covers the best AI explainer video tools for marketing, including features, use cases, and who should use each tool.
What Is an AI Explainer Video Tool?
An AI explainer video tool uses artificial intelligence to automatically create:
- Animated explainer videos
- Script-based marketing videos
- Product demo videos
- Educational explainers
You simply:
- Enter a script or text
- Choose a style (animated, avatar, whiteboard)
- Let AI generate scenes, visuals, and voiceovers
Why Explainer Videos Are Critical for Marketing
Explainer videos help businesses:
- Increase conversion rates
- Improve customer understanding
- Reduce bounce rates
- Boost landing-page performance
- Simplify complex ideas
That’s why explainer videos are widely used on:
- Websites
- Landing pages
- Ads
- SaaS onboarding
- Social media
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Who Should Use AI Explainer Video Tools?
AI explainer video tools are ideal for:
- Startups & SaaS companies
- Small businesses
- Digital marketers
- Educators
- Agencies
- Affiliate marketers
If you sell, teach, or explain anything — you need explainer videos.
Best AI Explainer Video Tools for Marketing (2026)
1️⃣ Pictory
Best for: Script-based explainer videos
Key Features:
- Text-to-video AI
- Auto visuals & scenes
- AI voiceovers
- Caption support
Why marketers love it:
Perfect for quick, clean explainer videos without animation work.
2️⃣ Synthesia
Best for: Corporate & SaaS explainers
Key Features:
- AI spokesperson avatars
- Multiple languages
- Professional templates
Why marketers love it:
Creates high-trust explainer videos for businesses and products.
3️⃣ InVideo AI
Best for: Marketing & promo explainers
Key Features:
- Script-to-video automation
- Explainer templates
- Stock visuals & music
Why marketers love it:
Fast turnaround and marketing-ready designs.
4️⃣ Lumen5
Best for: Brand & business explainers
Key Features:
- Text-to-video AI
- Brand-focused layouts
- Social-ready formats
Why marketers love it:
Professionals look for corporate explainer videos.
5️⃣ Canva AI Video
Best for: Beginner explainers
Key Features:
- Animated text & scenes
- Explainer templates
- Easy drag-and-drop
Why marketers love it:
Simple and affordable for small businesses.
6️⃣ Animaker
Best for: Animated explainer videos
Key Features:
- AI animation tools
- Character-based explainers
- Voiceover support
Why marketers love it:
Classic explainer-style animations made easy.
Comparison Table – AI Explainer Video Tools
| Tool | Explainer Style | Ease of Use | Best For |
| Pictory | Text-based | ⭐⭐⭐⭐ | Marketing |
| Synthesia | Avatar | ⭐⭐⭐⭐ | SaaS |
| InVideo AI | Promo | ⭐⭐⭐⭐ | Ads |
| Lumen5 | Business | ⭐⭐⭐⭐ | Brands |
| Canva AI | Animated | ⭐⭐⭐⭐⭐ | Beginners |
| Animaker | Cartoon | ⭐⭐⭐⭐ | Animation |
Best AI Explainer Tool by Use Case
- Product & SaaS explainers: Synthesia
- Marketing landing pages: Pictory
- Ads & promotions: InVideo AI
- Business presentations: Lumen5
- Beginners & startups: Canva AI
- Animated storytelling: Animaker
How to Create an AI Explainer Video (Simple Steps)
- Write a short explainer script
- Choose an AI explainer tool
- Select video style
- Generate video with AI
- Edit (optional)
- Export and publish
Total time: 10–15 minutes.
Are AI Explainer Videos Effective for Marketing?
Yes. AI explainer videos:
- Increase engagement
- Improve conversions
- Reduce customer confusion
- Scale content production
Many businesses now use AI explainers instead of expensive agencies.
Pros & Cons of AI Explainer Video Tools
Pros
- No animation skills required
- Saves time & money
- Professional output
- Scalable for businesses
Cons
- Free plans are limited
- Custom animation is limited
- Paid plans give best results
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Google Search FAQs – AI Explainer Video Tools
❓ What are AI explainer video tools?
AI explainer video tools automatically create explainer videos using text, AI visuals, and voiceovers.
❓ Are AI explainer videos good for marketing?
Yes. They are widely used for product demos, ads, landing pages, and onboarding.
❓ Can beginners use AI explainer tools?
Absolutely. Most tools are designed for non-technical users.
❓ Are AI explainer video tools free?
Most offer free trials or limited plans. Paid plans unlock full features.
❓ Which AI explainer video tool is best?
Pictory and Synthesia are among the best AI explainer video tools in 2026.
Conclusion
In 2026, AI explainer video tools are essential for marketing success. They allow businesses to communicate faster, clearer, and more affordably than ever before.
If you want fast, script-based explainers, choose Pictory.
For professional avatar explainers, Synthesia is the top choice.
For budget-friendly marketing videos, Canva AI works brilliantly.